Ulta Sales Calendar 2025. Glossy spoke with penny coy, ulta beauty’s svp of merchandising, to learn about the retailer’s 2025 wellness category strategy. Shop ulta's 21 days of beauty 2024 in stores or online to get beauty deals including 50% off daily beauty steals®.

For two years in a row now ulta has started the jumbo love sale on christmas day (online), with the event moving into stores on dec. We predict the next ulta black friday sale will start on nov.